How to use Twitter Effectively?

You are here because you want to know “how to use twitter effectively”. This is another case study after using twitter 24×7 for a month. Following are 7 common mistakes you might be doing with twitter marketing:

1. Focusing on irrelevant niche than business

Have you asked yourself before sharing a tweet or re-tweet, if you are going to like or re-tweet something similar? If not then start posting like you are your first follower. Twitter is a business marketing platform. And people are not going to like every post or content you through to them. Following are some basics you need to do before start losing your customer base.

1. First, understand difference between a business account and a personal account
2. When sharing content, remember that they are following you for a reason and that is your niche. If you start posting something irrelevant they will not ignore you longer.

For better understanding about the user base of twitter, check below info graphic:

Did you see? It is all about business marking and fan base. Unless you have a fan base and a brand image, you can’t force people to like all your tweets.

2. Using automatic services to follow or un-follow people

We recently used social quant for trial period. Though the software saves a lot of time, we didn’t love the automatic approach for following and un-following users. Actually, CEO of @TheSocialQuant explained everything in his introductory video. But it took almost a week for us to customize our settings. Social quant was getting ready meanwhile. However, it started working before we can customize it.

It already began un-following users who were not following us and during 2 days time we already un-followed some really helpful twitter accounts in same niche. Fortunately, there were couple of twitter accounts that we remembered. Most importantly, @Sam_Hurley.

Even they provide a section where you can add profiles which you don’t want to un-follow in any case. But it is a totally time consuming job to copy twitter usernames, when you have hundreds of twitter account that you want to follow in any case.

3. Not using hash tags within profile bio

This is not a common case but sometimes twitter users figure out this lately. It is twitter hashtags that make your profile reach millions of twitter users. Using your niche hash tags will give you extra audience when someone does a profile search for your hashtags. We will soon be writing an individual post on “how to use hashtags on twitter”.

4. Not outreaching your followers manually

If you do not spend time manually then twitter won’t generate leads for you. Most of the twitter users are known to all marketing methods being used in platform and so about the automatic responders. If you are not greeting or starting any conversation with your follower, they won’t know you. And if they won’t know you, they will not hesitate to un-follow you.

Knowing and making conversation with your followers’ increases chances of making healthy relationship. And this relationship can make wonders. They might mention you within their tweets or like to connect on linkedin or be willing to use your services.

5. Not following at least 100 users a day

For progressing at faster pace, you need to aim at least 100 users a day. Yes. This is the best strategy until you get at least 1000 followers on your profile. Why? Because, it would be waste of time, if you have not a large following to check your content. Do remember to follow only niche followers. Following niche followers will give you two advantages: i.) It will help you grow on twitter at faster rate and ii.) Each of your followers will give you potential of reaching more relevant users.

Don’t get carried away. It is less likely that people follow you, if you are following more people than being followed. Un-follow users that didn’t follow you back after a week.

6. Not responding to your messages within a day

Being responsive is one of the most important aspects of not getting un-followed by people. Using automatic responders is a good solution. However, try to make it look more like a manual approach not an automatic approach. Following screenshot of automatic message is one of such example in context:

So, what could be a good automatic response look like? Credit to @CoachLeonW

7. Using your account as a machine

This is last but not the least important things people do. If you are posting hundreds of tweets a day without re-tweeting, having conversation and appreciating other users for re-tweet then you are making biggest mistake of twitter marketing. People appreciate good content though they just don’t want to you be a machine. If they re-tweet, thank them, if they comment, reply them and if they post quality content as you do, re-tweet them.

I hope you have learnt something new from my first post on social media marketing. Please leave comment or feedback for my encouragement. We post new blog each Sunday. Subscribe us for our monthly newsletter as well.